case studies

Ames & Gough

Elevating the Client Experience without Added Cost

September 30, 2025

The Challenge: Scaling Premium Benefits Experiences

Ames& Gough wanted to elevate their employee benefits experience with digital tools that went beyond static PDFs. Clients increasingly expected interactive portals and customized guides, but building those solutions typically meant costly, time-intensive microsites. For a lean three-person benefits team, meeting these expectations during tight open enrollment timelines posed a serious challenge.

At the same time, manual processes created additional risk. Hours were spent re-entering plan data and reformatting documents—time that could have been invested in client relationships. Without a smarter approach, the firm faced both operational strain and the possibility of disappointing clients.

PAINPOINTS AT-A-GLANCE

•Costly, time-consuming microsite creation

•Hours lost to manual data entry and formatting

•Risk of errors in client-facing materials

•Limited team bandwidth during peak seasons

How Planyear Provided a Scalable Solution

After evaluating multiple vendors, including systems such as Zywave, Ames & Gough selected Planyear for its powerful platform and dedicated onboarding support. The BEACON platform streamlined benefit guide creation, automatically transforming uploaded plan documents into branded, interactive employee benefits hubs. What once took hours of manual work could now be done in a fraction of the time.

Centralized document management meant every client’s materials were stored in one place, eliminating duplication and reducing the risk of outdated or incorrect information. For employees, the new guides were more than just digital replicas, they became engaging, interactive resources accessible anytime, anywhere.

By removing the burden of manual data entry and costly development, Planyear gave Ames & Gough the ability to deliver a first-class client experience at scale, without sacrificing the personal service their reputation is built on.

SOLUTION AT-A-GLANCE

AUTOMATED GUIDE CREATION

AI-driven process cut benefit guide production time in half compared to manual PDFs

CENTRALIZED DOCUMENT MANAGEMENT

All client materials stored in a single, organized repository for easy access and accuracy

INTERACTIVE BENEFITS MICROSITES

Branded, digital experiences delivered without the cost and delays of custom development

EMPLOYEE ENGAGEMENT TOOLS

Dynamic guides gave employees 24/7 access to benefits details, driving thousands of views and stronger understanding

Time Saved, Clients Engaged, Team Empowered

With Planyear, Ames & Gough reduced benefit guide creation time by 50%, allowing their lean team to meet demanding deadlines across client accounts. Clients responded with enthusiasm, reporting they were “extremely happy with the collaboration,” while employees engaged with the new digital guides at unprecedented levels.

IMPACT AT-A-GLANCE

50% faster guide creation

Time saved compared to PDF-based process

Higher client satisfaction

Clients “extremely happy” with the new experience

Greater employee engagement

2,500+ views on a single client’s guide

Expanded capacity

Three-person team able to scale support during open enrollment

“One client’s Benefit Guide surpassed 2,500 views! Planyear has helped employees to better understand their benefits.”

—JUSTIN GOUGH

case studies

Ames & Gough

Elevating the Client Experience without Added Cost

September 30, 2025
Molly Presson

The Challenge: Scaling Premium Benefits Experiences

Ames& Gough wanted to elevate their employee benefits experience with digital tools that went beyond static PDFs. Clients increasingly expected interactive portals and customized guides, but building those solutions typically meant costly, time-intensive microsites. For a lean three-person benefits team, meeting these expectations during tight open enrollment timelines posed a serious challenge.

At the same time, manual processes created additional risk. Hours were spent re-entering plan data and reformatting documents—time that could have been invested in client relationships. Without a smarter approach, the firm faced both operational strain and the possibility of disappointing clients.

PAINPOINTS AT-A-GLANCE

•Costly, time-consuming microsite creation

•Hours lost to manual data entry and formatting

•Risk of errors in client-facing materials

•Limited team bandwidth during peak seasons

How Planyear Provided a Scalable Solution

After evaluating multiple vendors, including systems such as Zywave, Ames & Gough selected Planyear for its powerful platform and dedicated onboarding support. The BEACON platform streamlined benefit guide creation, automatically transforming uploaded plan documents into branded, interactive employee benefits hubs. What once took hours of manual work could now be done in a fraction of the time.

Centralized document management meant every client’s materials were stored in one place, eliminating duplication and reducing the risk of outdated or incorrect information. For employees, the new guides were more than just digital replicas, they became engaging, interactive resources accessible anytime, anywhere.

By removing the burden of manual data entry and costly development, Planyear gave Ames & Gough the ability to deliver a first-class client experience at scale, without sacrificing the personal service their reputation is built on.

SOLUTION AT-A-GLANCE

AUTOMATED GUIDE CREATION

AI-driven process cut benefit guide production time in half compared to manual PDFs

CENTRALIZED DOCUMENT MANAGEMENT

All client materials stored in a single, organized repository for easy access and accuracy

INTERACTIVE BENEFITS MICROSITES

Branded, digital experiences delivered without the cost and delays of custom development

EMPLOYEE ENGAGEMENT TOOLS

Dynamic guides gave employees 24/7 access to benefits details, driving thousands of views and stronger understanding

Time Saved, Clients Engaged, Team Empowered

With Planyear, Ames & Gough reduced benefit guide creation time by 50%, allowing their lean team to meet demanding deadlines across client accounts. Clients responded with enthusiasm, reporting they were “extremely happy with the collaboration,” while employees engaged with the new digital guides at unprecedented levels.

IMPACT AT-A-GLANCE

50% faster guide creation

Time saved compared to PDF-based process

Higher client satisfaction

Clients “extremely happy” with the new experience

Greater employee engagement

2,500+ views on a single client’s guide

Expanded capacity

Three-person team able to scale support during open enrollment

“One client’s Benefit Guide surpassed 2,500 views! Planyear has helped employees to better understand their benefits.”

—JUSTIN GOUGH

case studies

Ames & Gough

Elevating the Client Experience without Added Cost

September 30, 2025

The Challenge: Scaling Premium Benefits Experiences

Ames& Gough wanted to elevate their employee benefits experience with digital tools that went beyond static PDFs. Clients increasingly expected interactive portals and customized guides, but building those solutions typically meant costly, time-intensive microsites. For a lean three-person benefits team, meeting these expectations during tight open enrollment timelines posed a serious challenge.

At the same time, manual processes created additional risk. Hours were spent re-entering plan data and reformatting documents—time that could have been invested in client relationships. Without a smarter approach, the firm faced both operational strain and the possibility of disappointing clients.

PAINPOINTS AT-A-GLANCE

•Costly, time-consuming microsite creation

•Hours lost to manual data entry and formatting

•Risk of errors in client-facing materials

•Limited team bandwidth during peak seasons

How Planyear Provided a Scalable Solution

After evaluating multiple vendors, including systems such as Zywave, Ames & Gough selected Planyear for its powerful platform and dedicated onboarding support. The BEACON platform streamlined benefit guide creation, automatically transforming uploaded plan documents into branded, interactive employee benefits hubs. What once took hours of manual work could now be done in a fraction of the time.

Centralized document management meant every client’s materials were stored in one place, eliminating duplication and reducing the risk of outdated or incorrect information. For employees, the new guides were more than just digital replicas, they became engaging, interactive resources accessible anytime, anywhere.

By removing the burden of manual data entry and costly development, Planyear gave Ames & Gough the ability to deliver a first-class client experience at scale, without sacrificing the personal service their reputation is built on.

SOLUTION AT-A-GLANCE

AUTOMATED GUIDE CREATION

AI-driven process cut benefit guide production time in half compared to manual PDFs

CENTRALIZED DOCUMENT MANAGEMENT

All client materials stored in a single, organized repository for easy access and accuracy

INTERACTIVE BENEFITS MICROSITES

Branded, digital experiences delivered without the cost and delays of custom development

EMPLOYEE ENGAGEMENT TOOLS

Dynamic guides gave employees 24/7 access to benefits details, driving thousands of views and stronger understanding

Time Saved, Clients Engaged, Team Empowered

With Planyear, Ames & Gough reduced benefit guide creation time by 50%, allowing their lean team to meet demanding deadlines across client accounts. Clients responded with enthusiasm, reporting they were “extremely happy with the collaboration,” while employees engaged with the new digital guides at unprecedented levels.

IMPACT AT-A-GLANCE

50% faster guide creation

Time saved compared to PDF-based process

Higher client satisfaction

Clients “extremely happy” with the new experience

Greater employee engagement

2,500+ views on a single client’s guide

Expanded capacity

Three-person team able to scale support during open enrollment

“One client’s Benefit Guide surpassed 2,500 views! Planyear has helped employees to better understand their benefits.”

—JUSTIN GOUGH